What Makes a Cowboy?

What Makes a Cowboy?

It Ain’t About the Boots or the Hat

When you think of a cowboy, what comes to mind? Is it the rugged boots, the wide-brimmed hat, or the spurs that jingle as they walk? Sure, those are iconic symbols, but being a cowboy is about so much more than what you wear. It’s about grit, courage, and loyalty. It’s about living by a code, standing tall in the face of challenges, and riding for the brand—whether that "brand" is your family, your community, or your dreams.

At Double R Western™, we believe the cowboy spirit is alive and well in all of us. It’s not confined to the ranch or the open plains. It’s in the way we face life’s hardships with resilience, keep our word when it matters most, and stay true to who we are.

The Cowboy Code: A Legacy of Values

The cowboy way of life has always been about more than just survival—it’s about thriving with integrity. The cowboy code, passed down through generations, teaches us to:

• Live each day with courage.
• Take pride in your work.
• Keep your promises, no matter what.
• Stay loyal to your brand, your family, and your community.

These values are timeless. Whether you’re running a ranch, building a business, or simply navigating the ups and downs of life, the cowboy spirit is a guide for living boldly and authentically.

Double R Western™: Riding for the Brand

At Double R Western™, we’re proud to embody these values in everything we do. From our western-inspired designs to our partnerships with Native American communities, we’re committed to honoring the cowboy way of life. Through our "Renew and Restore" initiative, we donate 15% of sales to support Native American causes, ensuring that heritage and culture are preserved for future generations.

Our products are more than just clothing or home goods—they’re a celebration of resilience, heritage, and respect. Each design tells a story, from the bold embroidery of our hats to the intricate details of our Midnight Series.

What Makes a Cowboy? (The Video)

To celebrate the cowboy spirit, we’ve created a short video that captures its essence. It’s a tribute to grit, courage, and loyalty—the values that define the cowboy way of life. Watch the video below and find your cowboy spirit.

Embed Video Here

Find Your Cowboy Spirit

Whether you’re a rancher, a dreamer, or someone who believes in living boldly, the cowboy spirit is for everyone. It’s about staying true to your roots while embracing the challenges of the modern world. So, saddle up and join us on this journey.

Explore our collection and find your cowboy spirit at doublerwestern.com

Ride Strong. Stay True. Live Boldly.

At the heart of it all, being a cowboy is about living with purpose and passion. It’s about looking challenges in the eye and saying, "Let’s ride." So, what makes a cowboy? It’s not the boots or the hat—it’s you.