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A majestic bison standing in a field with an American flag in the sky.

Restoring the West: Bison, Independence, and the Power of Renewal
July brings fireworks, freedom, and a deeper story—the return of the American bison. Discover how this national symbol inspires unity, resilience, and renewal at Double R Western™.

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Black and white photo of cowboys at an Idaho homestead, featuring my great-great-grandfather Franz Frederick, 1912

The Tale of Double R Western™: A Legacy of Resilience, Heritage, and Respect
Double R Western™ is more than a brand—it’s a legacy built on grit, respect, and renewal. Discover how generations of resilience, cowboy ethics, and a deep commitment to Native American heritage shape everything we do to restore Tribal Buffalo herds with the Wind River Tribal Buffalo Initiative. 

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Historic Rudolph family cowboy photo collage with Grandpa's handwritten names, homestead house, and Tetons backdrop

A legacy of decency since 1896

On the Oregon trail the Eastern Shoshone showed Franz Fredrick a generosity that built our family's future. 130 years later, Double R Western exists to return that favor. We aren't just selling T-shirts we are funding restoration and food sovereignty for the Eastern Shoshone and Arapaho through the Wind River Tribal Buffalo Initiative. Stand for something Bigger. Be Decent. Join the Herd.

The return of Boy-Zahn: The Buffalo Return

In the Eastern Shoshone language: Boy-Zhan Bi-Den" (or Boy-zhan) translates to "Buffalo Return", representing a significant initiative to restore wild bison to the Wind River Reservation in Wyoming. Buffalo are sacred to the Eastern Shoshone and Northern Arapaho. We support their restoration efforts—every purchase helps renew land and feed the herd.

Through our partnership and our renew and restore initiative, your purchase directly supports their return. We aren't just looking back at the history of 1896- we are building a future where the herd roams free again.

windriverbuffalo.org

Curious buffalo calf in a snowy Wind River pasture with the herd beyond

Latest Stories from the ranch not the feed!

Read stories, updates, and western heritage articles from our blog

The Red Clay Strays in Bend, Oregon: Faith, Grit & Western Storytelling | Double R Western™

The Red Clay Strays in Bend, Oregon: Faith, Grit & Western Storytelling | Double R Western™
I saw The Red Clay Strays live on July 26 at Hayden Homes Amphitheater in Bend, and it was one of the best concerts I’ve ever experienced—faith, grit, and a Western sunset that felt like a blessing. At Double R Western™, our Western wear and Western apparel are built on that same kind of storytelling: resilience, purpose, and the spirit of the West.

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Winters Long and Cold: A Story of Grit | Double R Western

Winters Long and Cold: A Story of Grit | Double R Western
A story of cold winters, buffalo, grit, and resilience from Double R Western, inspired by hard seasons and cowboy strength.

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