Tales, Traditions and Legacy | Double R Western™

Founder pressed limited teal snapback on Wind River saddle-1896 rope legacy in every stitch.

Why I'm Selling Hats, Not Hope: The 1896 Rope That Started It All

One rope in 1896 saved my family. Now a $55 hat repays the Shoshone-10% to bison restoration. Limited 30-piece drop. Ships now.

A majestic bison standing in a field with an American flag in the sky.

Restoring the West: Bison, Independence, and the Power of Renewal

July brings fireworks, freedom, and a deeper story—the return of the American bison. Discover how this national symbol inspires unity, resilience, and renewal at Double R Western™.

Silhouetted cowboy on a rearing horse at sunset

What Makes a Cowboy?

What Makes a Cowboy?It ain’t about the boots you wear or the hat on your head. It’s about grit. It’s about living each day with courage, keeping your word, and riding for the brand. That’s cowboy. At Double R Western™, we celebrate the cowboy spirit in everything we do. From our western-inspired designs to our "Renew and Restore" initiative supporting Native American communities, we honor the values of resilience, courage, and loyalty. Find your cowboy spirit at doublerwestern.com

Traditional shingle froe woodworking tool with wooden handle and metal blade used in Old West construction

The Shingle Froe: A Tool That Built the Old West

The Shingle Froe: A Tool That Built the Old West The shingle froe is a fascinating tool that played a crucial role in shaping the Old West. Used to split wood into thin, flat shingles, it was essential for constructing roofs, siding, and other structures in frontier life. With its simple design—a sturdy blade and handle—it worked alongside a wooden mallet to create uniform pieces of wood with precision. Brought to America by settlers, the froe became a symbol of resourcefulness and craftsmanship, helping pioneers build homes and barns in rugged conditions. Though it’s no longer a common tool, the froe stands as a testament to the ingenuity and resilience of the Old West.

Black and white photo of cowboys at an Idaho homestead, featuring my great-great-grandfather Franz Frederick, 1912

The Tale of Double R Western™: A Legacy of Resilience, Heritage, and Respect

Double R Western™ is more than a brand—it’s a legacy built on grit, respect, and renewal. Discover how generations of resilience, cowboy ethics, and a deep commitment to Native American heritage shape everything we do to restore Tribal Buffalo herds with the Wind River Tribal Buffalo Initiative.

Snow Snake western Tee shirt in mint color

Embracing the Mystique of the Snow Snake: Lessons from the Old West

In the heart of winter, when snow blankets the vast landscapes, cowboys would gather around campfires to share tales ...

Discover the Majestic Beauty of the Teton Mountains in Winter

Discover the Majestic Beauty of the Teton Mountains in Winter The Teton Mountains, with their snow-capped peaks and serene landscapes, offer a breathtaking view that captivates the soul. As winter blankets these majestic mountains, they transform into a wonderland of tranquility and beauty. This season, let the Tetons inspire your wardrobe with our western-inspired clothing and accessories. Each piece tells a story of heritage and harmony with nature, reflecting the serenity and grandeur of the Tetons in your everyday style.